Saks Fifth Avenue: Luxury Virtual Try-On Experience
Saks Fifth Avenue wanted to bridge the gap between in-store and online luxury shopping. High return rates on premium items were eroding margins.
35%
Return Reduction
4.2x
Engagement Lift
72% Faster
Time to Market
The Challenge
Saks Fifth Avenue wanted to bridge the gap between in-store and online luxury shopping. High return rates on premium items were eroding margins.
The Solution
huhu.ai deployed a virtual try-on solution across Saks' luxury catalog, allowing customers to visualize how designer garments would look on them.
The Results
Returns dropped by 35% on categories with virtual try-on enabled. Customer engagement increased 4.2x, with shoppers spending significantly more time exploring products. Time to market for new catalog imagery was reduced by 72%.
“The virtual try-on experience huhu.ai provides is exactly what luxury e-commerce needs. Our customers feel more confident, and our return rates have dropped significantly.”
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